May 28, 2019
The Bottom Line. Yes, Culture can have a positive qualitative effect on a company (if done well), but can it bring a financial return? The answer is an emphatic yes. In fact, given the shockingly low initial cost, investing in the Culture of a company can bring a great return on investment.
Culture is often an afterthought in the day-to-day operations of a company. For the vast majority of organizations, it is dealt with in a reactionary manner. If you don’t treat Culture in a proactive way, a default culture will inevitably arise. This default culture in counter-productive in most cases. Creating a Culture which is in harmony with the goals of a company will produce a positive impact on the bottom line, and that is good for everyone.
Will Scott once again sits down with Dr. Jeremy Weisz to explore Will’s new book The Culture Fix. This week they discuss the financial returns on investing in Culture, and how to quantify it, as well as some real-world examples of companies getting a positive ROI from investing in Culture.