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Culture Czars Podcast with Will Scott

Nov 12, 2019

The return on investment in Corporate Culture can be huge for a company’s bottom line.

For Jaime Neely, it’s a full-time job.

Jaime Neely is the Chief Culture Officer for Trend Hunter, the world’s number one largest trend-spotting platform. Trend Hunter has over 300,000 articles published, covering everything from fashion, to tech, to marketing campaigns. Trend Hunter helps powerful brands to identify new opportunities and validate successful ideas through the company’s innovative algorithm. 

In this episode, Will Scott is joined by Jamie Neely to talk about how she came to be the Chief Culture Officer, the seven “Core Competencies” at Trend Hunter, and how the company maintains a successful Culture.


Here’s a glimpse of what you’ll learn: 

[1:03] Background on Trend Hunter

[3:01] How Jaime came to be Chief Culture Officer

[4:19] Why Culture is a priority at Trend Hunter, and how Jaime defines Corporate Culture

[7:55] What is the Culture like at Trend Hunter

[10:00] Examples from the company’s seven Core Competencies and how Jaime applies them

[16:31] Getting employees to live the Core Competencies

[20:15] The reward system for employees at Trend Hunter

[22:21] The interview process for onboarding new employees

[26:04] The end-of-year assessment process, and reviewing performance throughout the year

[30:02] Advice for companies that struggle with Corporate Culture


Resources Mentioned on this Episode

Trend Hunter

LinkedIn for Jaime Neely


Connect with Will

About Me

Culture Czars

The Culture Fix

Linked In